Online Strategy for A Non-Profit
Charity Organization
CAAWT is a non-profit organization that provides free training services to animal care providers who cannot afford it and also sets up free programs in local animal shelters to help train shelter dog adoptable behaviors. The sources of revenue comes from (1) membership (2) Paid annual conferences and webinars (3) Podcast patreon subscriptions. Unfortunately, their income is insufficient to enable them to grow their charitable efforts. Hence, they need additional financial support from donations to their organization.
Project Time: 4 months
My Role: UX researcher (Team of 5)
Methods used: Heuristic Evaluation, Usability Testing
Challenges
CAAWT is a non-profit organization that provides free training services to animal care providers who cannot afford it and also sets up free programs in local animal shelters to help train shelter dog adoptable behaviors. The sources of revenue comes from (1) membership (2) Paid annual conferences and webinars (3) Podcast patreon subscriptions. Unfortunately, their income is insufficient to enable them to grow their charitable efforts. Hence, they need additional financial support from donations to their organization.
Goals
Identified current user experience issues on the official website.
Recommend online strategies for the CAAWT’s website.
My role
My role during this project was as a UX researcher on a team of six. I was involved in each stage of the process, which included:
Heuristic review (1 out of 5)
Usability testing (2 out of 10)
Process
Main Findings
Below are the foremost findings regarding wayfinding during the Massachusetts courthouses visit.
Results
According to the findings, we proposed several recommendations to improve the wayfinding system of courthouses. The project produced a detailed report and a slide deck presented to the representatives from the Massachusetts Court System on December 22, 2021, with a total of 30 employees participating in it. From the sponsor's feedback, this report triggered a lot of discussion among court staff.
“There was discussion about the new multiplex courthouses just built two years ago, and a focus on some of the photos that you included. Most people assumed (incorrectly as it turned out), that it was designed well and everything was great.” — Sponsor
Takeaways
By implementing various field research methods, I practiced communication and critical thinking. This experience enhanced my analysis and research abilities when studying public services and products.
If I had more time to keep working on the project, I would be interested to focus on the behaviors of visitors with physical disabilities in the current wayfinding system. Also, I would like to hold workshops for courthouse employees to learn more about their perspectives and ideas on the wayfinding system.